8.
“I used to be very very broke. But I would still go to Whole Foods because they had very good deals on the end caps closest to the registers. Those have got to be loss leaders. Also, whatever big sales a store runs in their weekly flyers. A loss leader doesn’t work if you don’t know it exists. They’re going to LEAD with it.”
“The sale prices at more expensive stores are very often cheaper than the sale prices at a cheaper store on the SAME EXACT ITEM. The cheaper store just has a cheaper REGULAR price.”
