Today, the Open Wing Alliance (OWA), an international coalition working to end the abuse of chickens worldwide, announces that Jollibee has published a global commitment to no longer buy eggs from hens who have been confined to a cage. This progress comes after a relentless campaign by Animal Equality and other OWA member organizations, which included protests at the U.S. headquarters, spoof videos, a Social Media Takeover Week and an Executive Week of Action. This decision will impact millions of hens worldwide, as Jollibee Foods Corporation’s cage-free commitment will set a new standard in animal welfare and encourage other global companies to follow suit.
Jollibee Foods Corp is one of the fastest-growing restaurant companies in the world, with locations in Asia, Europe, and North America. The company uses around 600 million eggs annually and this commitment will extend across its sub-brands: Jollibee, Smashburger, Coffee Bean and Tea Leaf, Red Ribbon, Greenwich, Chowking, and Mang Inasal. We estimate that this commitment will impact 2 million hens per year.
This progress will create an opportunity to pressure Jollibee’s competitors, increase cage-free egg production where it’s needed most, and demonstrate the demand for an end to cages globally, ultimately freeing countless hens from the confines of cruel cages.
Cages are animal abuse
Globally, cages are being phased out by leading companies. However, over 6 billion hens are kept in tiny, cramped cages that prevent them from carrying out the most natural behaviors, such as stretching their wings. Caged systems promote fear, poor bone health, high levels of reproductive disease, and extreme stress in hens used for eggs. The best way to protect hens from abuse is to choose alternatives to eggs.
As a mother capable of empathy, a hen will defend her chicks at all costs.
Support a mother’s love by replacing eggs in your meals with plant‑based alternatives.